What is Email Marketing?
Email marketing is, as the name suggests, the use of email in marketing communications. Marketing via email is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. It is also referred to by similar terms known as: bulk emailing, mass emailing, email advertising, email promotions, email ad campaigns, emailing service, email ad promotions, web emailing, e-mailing, e-mail marketing, opt-in emailing, opt-in emailing, email list management, email web advertising, direct email marketing, email marketing solution, bulk email marketing software, email marketing campaign, email promotion internet marketing, email management, email data management.
Email marketing is one of the most successful methods of marketing ever developed. By far it is one of the most effective and inexpensive methods of advertising available to you. If you have an email marketing strategy and if that strategy works then mail marketing is very affordable and effective. Because email is much cheaper than most other forms of communication it ranks high in popularity. This form of marketing lets you deliver your message to your potential market (unlike a website, where the people have to come to your message).
Email marketing has proven very successful for those who do it right. Often it is reported as second only to search marketing as the most effective online marketing tactic. Emailing is routinely used as a way to advertise a product, company, or an opportunity. The underlying concept with sending emails to your market is all about relationship building. Email marketing is about developing a relationship with your recipients and building of trust. But be aware, if they feel you are misusing or abusing that relationship they will not hesitate to report you as a spammer.
Software
Apart from cost of email marketing software and Internet connection there is not any other substantial cost that a marketer has to bear to execute a successful email marketing campaign. With the help of
email marketing software, even individuals doing business from home are improving their marketing communications and adding new business. Using email marketing software is a very inexpensive
and effective way to create email marketing campaigns that are professional quality. Utilizing email software is a great way to contact your site visitors again and again with information about your products and services. Customization with the help of email software enables you to address your consumer by their first name in the subject line. Many email marketing software applications allow you to pre-schedule the mail delivery date and time and send it automatically, so that you don’t miss out. Many bulk email marketing software services track the number of users that have responded by opening your mail or replying to your email. Keep in mind though, before using email software or doing any bulk email marketing, make sure you comply with all spam regulations and the rules of your own web host.
Make sure you use reliable and well-recognized email management software. One of the most powerful and highly recommended sources for web based emailing software that will help you automate your
email marketing efforts is the Constant Contact email management system. It may sound daunting at first for those who do not use computers too much, but let me tell you from experience, it takes only a few hours to learn how to use the software and only a few minutes to create new emails to send out in bulk.
Email Marketing is Still King of the Internet
Email marketing is the perfect medium to pick up where other marketing leaves off. Email marketing is still very popular because sending email is much cheaper than most other forms of communication. It is an extremely cost effective way of reaching your potential market. Since email marketing is one of the most successful means of advertising ever developed, you should be using it. As you may already know, it costs a lot more to acquire a new customer then it does to keep an existing one, and email marketing is your secret weapon in your marketing toolbox when it comes to
customer retention.
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