Varför misslyckas min SEO-kampanj?

General

Har du försökt göra SEO på egen hand och du får inte de resultat du hade hoppats på? Kanske har du anlitat någon för att hjälpa dig och de lever inte upp till sina löften. Det kan vara väldigt frustrerande att investera tid och/eller pengar för att växa ditt företag och inte se de resultat du ville ha. Oavsett varför SEO-kampanjen inte fungerar är det aldrig för sent att vända på saker och ting. Ge inte upp sökmotoroptimering. Rätt gjort, det är det bästa sättet att öka framgången för din webbplats.

Återuppliva din misslyckade SEO-kampanj

Anställ ett nytt SEO-företag. Alla SEO-företag är inte skapade lika och om du försöker göra det på egen hand kan jobbet helt enkelt vara för seo Kungsbacka stort för dig att göra samtidigt som du bygger upp ditt företag. Att anställa ett företag som använder ett skräddarsytt tillvägagångssätt snarare än en one size fits all SEO-lösning, gör hela skillnaden i världen. Att investera i SEO kan ge dig en enorm avkastning på din investering.

Här är några av de områden vi kommer att titta på åt dig och några av de områden som, om de försummas eller arbetas på rätt sätt, kan skada dig.

Webbdesign

Din nuvarande webbdesign kan vara en vägspärr för din framgång. Detta kan vara fallet både ur ett SEO-perspektiv och ur en konverteringssynpunkt. Saker som Flash kan hämma din SEO. Din design kan också stänga av potentiella kunder av andra skäl, som sidstorlek, laddningstid, färger eller typsnitt. Små justeringar kan göra hela skillnaden i världen. I vissa fall kan en översyn vara på sin plats.

Sökordsforskning

När du fokuserar på sökord, ryggraden i SEO, måste du fokusera på rätt sökord. Detta kommer att påverka dig från en söksynpunkt (att hittas för fraser som dina målkunder letar efter) och från en konkurrenssynpunkt. Vissa fraser är så dominerade att det är slöseri med tid och resurser att försöka rangordna för dem. Rätt sökordsstrategi är avgörande för din framgång.

På sidan SEO

SEO måste göras på varje sida på din webbplats. Det räcker inte att bara optimera varje sida för samma sak heller. Du behöver en mångfacetterad strategi med djup som hjälper sökmotorer att se vad varje sida handlar om så att du kan bli korrekt rankad.

Off Page SEO

Saker som händer “utanför” din webbplats kan i hög grad påverka den webbplatsen. En offside SEO-strategi är en nyckelfaktor för framgång.

Betald reklam

Betala per klick och andra betalda reklamkampanjer är inte alltid nödvändiga och vissa webbplatsägare drar sig för dem eftersom de kostar pengar men rätt tillvägagångssätt kan resultera i något mycket lönsamt. Och utöver det kan betala per klick-kampanjer hjälpa dig att dominera sökmotorernas resultatsidor. Genom att ha en betald annons och en lista överst på sökmotorns resultatsidor kan du öka din trafikfrekvens avsevärt. Och andra betalda annonseringsmetoder kan också hjälpa dig med varumärkesbyggande och trafikförvärv. Ett bra SEO-företag kommer att titta på många alternativ för att hjälpa dig att utforma en solid trafikförvärvsstrategi.

Blogga

Om du inte bloggar går du miste om stora möjligheter att förbättra din sökmotoroptimering samt att bygga upp trovärdighet och auktoritet i din nisch. Bloggar hjälper dig att visa din expertis och de hjälper dig att prata med dina kunder samtidigt som de omvandlar nya besökare till nya och hänvisande kunder. Om din SEO-strategi inte redan inkluderar bloggning så borde den göra det. Om det gör det och det inte har fungerat kanske du behöver expertråd som hjälper dig att optimera dina blogginsatser.

Videomarknadsföring

Videor kan göra ett stort plask på internet. De kan användas både i SEO-insatser på sidan och utanför sidan och kan hjälpa dig att övervinna köparens invändningar samt hjälpa dig att visa din professionalism. Videor kan hjälpa dig att få kontakt med fler människor. Att lägga till videomarknadsföring i din onlinemarknadsföringsstrategi är något du bör överväga.

Tillståndsbaserad marknadsföring

Utnyttjar du trafiken som kommer till din webbplats till fullo? Alla kommer inte att konvertera till köpare när de besöker din webbplats för första gången, men om du inte vidtar åtgärder för att försöka konvertera dem, lämnar du i huvudsak pengar på bordet. Förutom att optimera dina sidor så att folk kommer fram kan ett SEO-företag hjälpa dig att tilltala dessa besökare så att de registrerar sig för att få framtida information från dig. Om du kan infoga varje besökare i en behörighetsbaserad marknadsföringslista, kan du effektivt infoga dem i en försäljningstratt. De kan gå in i ena änden milt intresserade av vad du har att säga och sedan när de kommer ut i andra änden kan de vara kunder.

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