Om du inte skapar och håller workshops eller seminarier kan du lämna mycket mer än pengar på bordet. Så här kan ditt företag dra nytta av ett liveevenemang:
1. Ytterligare intäktsström
Vem skulle inte vilja öka lönsamheten verkstad-experten för sitt företag? Liveevenemang är ett utmärkt sätt att paketera om din kunskap och erbjuda den i ett alternativt format. Även om du är en typ av företag, finns det sätt att utbilda och tillföra värde till dina kunder OCH, ännu viktigare, potentiella kunder. Och här är något som många företagare inte inser. Du kan tjäna pengar på gratis workshops också. Om det inte var sant, tror du verkligen att de stora lådbutikerna skulle vara så ivriga att erbjuda dem?
2. Nå fler människor
Varje företagare kommer att hålla med om att tid är knappare än pengar. Du kan hitta sätt att tjäna mer pengar men tid?
Workshops och andra liveevenemang låter dig prata ansikte mot ansikte med fler människor under samma tidsperiod. Att faktiskt komma fram för folk bygger relationer mer effektivt än någon social media, sms eller annan icke-personlig marknadsföring någonsin kan göra.
När du erbjuder lösningar på deras problem eller fråga genom din workshop, visar du också människor du förstår. Vilket leder oss till anledning #3.
3. Bli känd som experten
Var annars kan du visa upp det du vet?
Och gör inte misstaget att tro att du inte är en expert. Om du har byggt upp ett företag kring ditt ämne är du experten. Varje företag har något de kan lära ut. Ofta är just det som är lätt för oss precis vad vi borde visa för andra.
Rikta in din information genom att fråga dina kunder vad det är de vill veta eller göra. Vad håller dem vakna på natten? Vad är det de alltid ber om hjälp med?
De relationer du skapar och det förtroende du bygger gör att du är i fokus när någon behöver din produkt eller tjänst. De kommer också gärna att rekommendera dig till andra eftersom de känner att de känner dig.
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